The Sanctuary: A space for time, ideas, and novel aesthetics

Client:
The Space At 9/2

Industry:
Fashion & Lifestyle

Art, Installation, Furniture & Design, at The India Story 2017. This experience aimed to narrow the distance between art and life. It encouraged the audience to immerse herself in the space, and experience design through interaction. The space design was a fusion of colonial architecture and amoebic forms, creating a spectacle which encourages one to learn more, even if it is through amazement.

Heyho was tasked with connecting these thoughts into a visual identity system which had to be immersive, strange, and interactive. We used sliced typography coupled with the use of gradients to support the fluidity of the physical space design. This dynamism was woven into the identity system which helped the viewer interact with the final collaterals — including print, digital and onsite mediums.

"Destruction leads to
a very tough road,
even if it breeds creation"