StyleAde: The Clienteling aid for Luxury Retail.

Client:
StyleAde

Industry:
Retail & Technology

A logo & identity with a playful style in order to bring personality and a friendly tone to a market that can otherwise seem boring. It is simple, welcoming and memorable — just like the brand promises to be!

We created a secondary icon set for the brand that retains the loop character, creating a clear visual connect among the key aspects of the brand. The icons are used as a visual aid to help make the complex simple when it comes to product benefits. Also ensuring brand consistency & recognition. Overall, the identity is subtle yet confident and immensely supplemented with style promising a bespoke experience.

The logo has been crafted a visual loop to represent the letter “S”, an abstract hanger to emulate retail SAAS, and an infinity sign. The loop can adapt to its surroundings to create a flexible brand identity. We played extensively on “retail connection” and “enhanced retail experience” with the loop serving as a friendly connection.

We created an icon suite for the brand that utilizes the StyleAde 'loop' whilst also creating a clear visual key relating to key areas of the brand. The icons are used as a visual aid to help make the complex simple when it comes to product ingredients and benefits.