Skip: Clothing, shoes, & whimsy for the contemporary minimalist

Client:
Skip

Industry:
Fashion & Lifestyle

Skip brings a new collection of shoes and clothing every season. The collection puts forward a fresh theme every season. The brand focuses on casual urban fashion which is fun and playful. We developed a brand platform and visual identity built on the collection’s minimal and timeless qualities. Drawing on the essence of Skip, the brand identity is refined and simple, threading pleasure throughout with thoughtful details.

Furthermore we partnered with Skip in developing a new visual system for each new season, keeping the underlying playful nature of the brand constant.