SausyMama: Thick and chunky, Asian cooking sauces — handcrafted in small batches.

Client:
SausyMama

Industry:
Food & Beverage — Cooking Sauces

The brand identity & packaging incorporates a Saucy Mama mascot that emulates the sexy, fiery, and fierce flavors that it promises. The illustration has a friendly and fun tone of voice — her eyes are shut and her hair is flowing up and she is in a state of culinary trance.

The custom logotype is casual, friendly and flexible and can stretch vertically to make the best use of the space available and integrating the brand name into the illustration. In addition, the identity has to be able to evolve over time, as the brand continuously launches new flavors.

Food can be emotional. With a fun and friendly design connect to this we have tried to bypass the daily mundane designs of ready-to-eat and quick-hunger-fix food packaging. The aesthetic uses a personable and zany tone of voice in the marketing collaterals. A bright, appealing color palette completes the cheerful look.