Rhetoricc: Visual Identity System for a
public relation and marketing start-up

Client:
Rhetoricc

Industry:
PR and Marketing

Rhetoricc is the art of speaking persuasively. Rhetoricc is a public relations & marketing start-up which aims to bring fresh perspective to the world of brand relations in India. The identity system is bold yet playful. The logotype is designed by using a colon at the end of the word.

By definition, a colon punctuation is used to give emphasis, present dialogue or introduce text. The use of this punctuation echoes the brand’s ethos which is to help clients communicate effectively and persuasively. The colon (:) along with the letter C is further accentuated into a smiley emoji - thereby extending the visual language into a playful set of expressions, denoting human emotions - signifying the human centric approach the brand takes in order to build customer relations.