Papacream Summer Sundae: A fun blend of sinful flavours for your holidays.

Client:
Papacream India

Industry:
F&B, Ice Cream

Papacream India is known to create fun blends of Ice Cream flavours, launching a variety of new tastes every season.

Heyho designed the packaging system for their 4 new summer flavours. Each flavour aims to transport you back to your childhood days, where your perfect holiday was spent adding numerous toppings to your ice cream, to make it a perfect “Sundae”.

Each Ice Cream tub is treated with a unique typography solution for each special edition flavour to stand out on it’s own. The primary typeface is kept the same throughtout all flavours in order for all four tubs to look cohesive together. The typography for each tub is designed with a playful flare, resonating the fun and happiness associated with the sundae flavours. The fun sticker like illustrations, with clever word play, further help in transporting the consumer to their carefree childhood days. The colour palette for each tub is kept bright and vibrant, almost making the whole packaging system serve as a throwback to one’s school days.