Maithan: Processes change while principles don’t for this 60 year old company

 
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Client:
Maithan Ceramic Limited

Industry:
Manufacturing & Industrials

Maithan Ceramic Limited provides refractory solutions for demanding applications. It offers entire product spectrum from shaped to unshaped in Alumina, Basic and Special qualities.

The identity we developed for Maithan aims to help them valorize the manufacturing process, while giving a refreshing outlook on their industry. The brand's new visual language refers to their unique forward & upward looking spirit, an identity that is constantly in the process of innovation.

The Maithan cool blue is in juxtaposition to the heat of the manufacturing plant and it blended together perfectly like fire & ice.

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From office supplies, catalogue and ads to exhibit walls and all things digital, the new identity we designed can be seen and felt everywhere - both internally and externally.

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