Dapper Store: A new voice of Menswear fashion

Client:
Dapper Menswear Store

Industry:
Fashion & Lifestyle

Dapper is the new voice of menswear fashion in Calcutta. It stands at the crossroads of Elgin and Woodburn Park road and is the only curated menswear store in the vicinity. It is a store with its on visual identity. Smart and slick! Just like the selection of designer clothes it carries. The color palette is Navy & Blood Orange. The store conveys a bold and unique style. We designed the identity system in line with the ethos of the store — a minimal approach with a twist to the letter E —signifying the brand to be trendy and edgy.